Product Performance

Garmin was inevitably set for failure but pivoted hard into athletic wearables and GPS enabled sports equipment and is riding that success today.

"Fast forward to today, Garmin is staging a comeback. The company is approaching it’s 2007 peak market value, and has been consistently growing since at least 2016. Growth originates from a diversified portfolio, in particular in the Aviation and Fitness segments."
- Harvard Business School MBA Article, 2020

"And at Garmin, a suburban Kansas City maker of navigational devices for boats, planes, and cars, a group of running-obsessed employees applied their know-how to their hobby—a move that revitalized the company when it badly needed a win."

- Fortune.com, 2020

Bay Harbor, MI - The Quarry #9