Profit Model

Starbucks has become one of the largest mobile payment options in the US and uses $1.5B loaded into their app as useable cashflow since the users can’t pull it out.

"Starbucks’ mobile payments have been so popular, they even beat out general purpose mobile payment systems. Research conducted by eMarketer in 2018 showed the Starbucks app was the most popular in-person or “proximity” mobile payment method overall, with 23 million people in the US making purchases at least once every six months. This surpassed Google and Apple’s own mobile payment options at the time"

- The Verge, Oct 2020

“A Cup of Joe” - Prague, Czech Republic - 2019